Ikhtiara Kaideni Isharina
Department of Management, Faculty of Economic and Bussiness, Universitas Brawijaya, Jl. MT. Haryono 165 Malang City 65145, Indonesia

MLA 8
Isharina, Ikhtiara Kaideni. "TWENTY YEARS RESEARCH ON BRAND LOVE: THE AGENDA FOR FUTURE RESEARCH." Int. j. of Social Science and Economic Research, vol. 4, no. 10, Oct. 2019, pp. 6319-6346, ijsser.org/more2019.php?id=485. Accessed Oct. 2019.
APA
Isharina, I. (2019, October). TWENTY YEARS RESEARCH ON BRAND LOVE: THE AGENDA FOR FUTURE RESEARCH. Int. j. of Social Science and Economic Research, 4(10), 6319-6346. Retrieved from ijsser.org/more2019.php?id=485
Chicago
Isharina, Ikhtiara Kaideni. "TWENTY YEARS RESEARCH ON BRAND LOVE: THE AGENDA FOR FUTURE RESEARCH." Int. j. of Social Science and Economic Research 4, no. 10 (October 2019), 6319-6346. Accessed October, 2019. ijsser.org/more2019.php?id=485.

References

[1]. AHUVIA, A. C. 2005. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives. Journal of Consumer Research, 32, 171-184.
[2]. ALBERT, N., MERUNKA, D. & VALETTE-FLORENCE, P. 2009. The Feeling of Love Toward a Brand: Concept and Measurement. Advances in Consumer Research, 36, 300-307.
[3]. ALBERT, N. & MERUNKA, D. 2013. The role of brand love in consumer?brand relationships. Journal of Consumer Marketing, 30, 258-266.
[4]. BAENA, V. 2016. Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid. International Journal of Sports Marketing and Sponsorship, 17, 202-218.
[5]. BANERJEE, SHUBHOMOY; BANERJEE, SOUMI CHATTERJEE. 2015. Brand Communities: An Emerging Marketing Tool. IUP Journal of Brand Management . Mar 2015, Vol. 12 Issue 1, p22-34. 13p.
[6]. BATRA, R., AHUVIA, A. & BAGOZZI, R. P. 2012. Brand Love. Journal of Marketing, 76, 1-16.
[7]. BAGOZZI, RICHARD P., BATRA, RAJEEV & AHUVIA, AARON. 2017. Brand love: development and validation of a practical scale. Marketing Letters 28, 1-14
[8]. BECHEUR, I., BAYARASSOU, O., & GHRIB, H. 2017. Beyond Brand Personality: Building Consumer-Brand Emotional Relationship. Global Business Review, 18, 128- 144. doi:10.1177/0972150917693160
[9]. BERGKVIST, L. & BECH-LARSEN, T. 2010. Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17, 504-518.
[10]. BRINER, R. B. & DENYER, D. 2012. Systematic Review and Evidence Synthesis as a Practice and Scholarship Tool. In: ROUSSEAU, D. M. (ed.) The Oxford Handbook of Evidence-based Management. OUP USA.
[11]. CARROLL, B. A. & AHUVIA, A. C. 2006. Some antecedents and outcomes of brand love. Marketing Letters, 17, 79-89.
[12]. CASTANO, R., & EUGENIA PEREZ, M. 2014. A matter of love: consumers' relationships with original brands and their counterfeits. Journal of Consumer Marketing, 31(6/7), 475-482.
[13]. CHAO-CHIN HUANG. 2017. The impacts of brand experiences on brand loyalty: mediators of brand love and trust. Management Decision, Vol. 55, pp.915-934
[14]. CHEN, S.-C., & QUESTER, P. G. 2015. The relative contribution of love and trust towards customer loyalty. Australasian Marketing Journal (AMJ), 23(1), 13-18.
[15]. CHYONG-RU LIU, YAO-CHIN WANG, TSUI-HUA CHIU & SHAN-PEI CHEN (2017): Antecedents and outcomes of lifestyle hotel brand attachment and love: The case of Gen Y, Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2017.1364197
[16]. DAS, K. (2009), "Relationship marketing research (1994-2006) an academic literature review and classification", Marketing Intelligence & Planning, Vol. 27 No. 3, pp. 326- 363.
[17]. DRENNAN, J., BIANCHI, C., CACHO-ELIZONDO, S., LOURIERO, S., GUIBERT, N. & PROUD, W.. 2015. Examining the role of wine brand love on brand loyalty: A multi-country comparison. International Journal of Hospitality Management 49, 47-55
[18]. ELAINE WALLACE, ISABEL BUIL, LESLIE DE CHERNATONY. 2017. Consumers' self-congruence with a "Liked" brand: Cognitive network influence and brand outcomes. European Journal of Marketing, Vol. 51 Issue: 2, pp.367-390
[19]. FETSCHERIN, M. 2014. What type of relationship do we have with loved brands? Journal of Consumer Marketing, 31, 430-440.
[20]. FETSCHERIN, M. & HEINRICH, D. 2014. Consumer brand relationships research: A bibliometric citation meta-analysis. Journal of Business Research, 68, 380-390.
[21]. FETSCHERIN, M., BOULANGER, M., FILHO, C. G. & SOUKI, G. Q. 2014. The effect of product category on consumer brand relationships. Journal of Product and Brand Management, 23, 78-89
[22]. FOURNIER, S. 1998. Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24, 343-353.
[23]. FOURNIER, S. 2009. Lessons Learned About Consumers' Relationships with Their Brands. In: MACINNIS, D. J., PARK, C. W. & PRIESTER, J. R. (eds.) Handbook of Brand Relationships. New York: M.E. Sharpe, Inc.
[24]. FOURNIER, S. & ALVAREZ, C. 2012. Brands as relationship partners: Warmth, competence, and in-between. Journal of Consumer Psychology, 22, 177-185.
[25]. GARG, R., MUKHERJEE, J., BISWAS, S. & KATARIA, A. 2016. An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates. Journal of Relationship Marketing, 15, 135-153
[26]. HEMETSBERGER, A., KITTINGER-ROSANELLI, C. M. T. & FRIEDMANN, S. 2009. "Bye Bye Love"-Why Devoted Consumers Break Up With Their Brands. Advances in Consumer Research, 36, 430-437.
[27]. HOSANY, S. & GILBERT, D. 2010. Measuring Tourists' Emotional Experiences toward Hedonic Holiday Destinations. Journal of Travel Research, 49, 513-526.
[28]. HUBER, F., MEYER, F. & SCHMID, D. A. 2015. Brand love in progress - the interdependence of brand love antecedents in consideration of relationship duration. Journal of Product & Brand Management, 24, 567-579.
[29]. HWANG, J. & KANDAMPULLY, J. 2012. The role of emotional aspects in younger consumer-brand relationships. Journal of Product and Brand Management, 21, 98-108.
[30]. ISLAM, JAMID UL & RAHMAN, ZILLUR. 2016. Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study, Journal of Internet Commerce 15, 40-58
[31]. ISMAIL, A. R. 2015. Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands. Journal of Global Fashion Marketing, 6, 87- 102.
[32]. IYER, P. P., PASWAN, A. K. & DAVARI, A. 2016. Brands, love and family. Journal of Product & Brand Management, 25, 69-83.
[33]. JI, M. F. 2002. Children's Relationships with Brands: "True Love" or "One-Night" Stand? Psychology & Marketing, 19, 369-387.
[34]. KARJALUOTO, H., MUNNUKKA, J. & KIURU, K. 2016. Brand love and positive word of mouth: the moderating effects of experience and price. Journal of Product and Brand Management, 25, 527-537.
[35]. KAUFMANN, H. R., LOUREIRO, S. M. C. & MANARIOTI, A. 2016. Exploring behavioural branding, brand love and brand co-creation. Journal of Product and Brand Management, 25, 516-526.
[36]. KIM, K. K., WILLIAMS, J. D., & WILCOX, G. B. 2015. "Kid tested, mother approved": the relationship between advertising expenditures and "most-loved" brands. International Journal of Advertising, 35(1), 42-60.
[37]. KIM, H.-Y., & YOO JIN KWON. 2011. Soulmates, Best Friends, and Casual Buddies: The Relationship of U.S. College Students to Retailer Brands. Clothing and Textiles Research Journal, 29(1), 67-82.
[38]. KUDESHIA, C., SIKDAR, P. & MITTAL, A. 2016. Spreading love through fan page liking: A perspective on small scale entrepreneurs. Computers in Human Behavior, 54, 257-270.
[39]. KWON, E. & MATTILA, A. S. 2015. The Effect of Self-Brand Connection and Self- Construal on Brand Lovers' Word of Mouth (WOM). Cornell Hospitality Quarterly, 56, 427-435.
[40]. LANGNER, T., SCHMIDT, J. & FISCHER, A. 2015. Is It Really Love? A Comparative Investigation of the Emotional Nature of Brand and Interpersonal Love. Psychology & Marketing, 32, 624-634.
[41]. LANGNER, T., BRUNS, D., FISCHER, A. & ROSSITER, J. R. 2014. Falling in love with brands: a dynamic analysis of the trajectories of brand love. Marketing Letters, 27, 15-26.
[42]. LEE, K. H. & HYUN, S. S. 2016. The Effects Of Perceived Destination Ability And Destination Brand Love On Tourists' Loyalty To Post-Disaster Tourism Destinations: The Case Of Korean Tourists To Japan. Journal of Travel & Tourism Marketing, 33, 613-627.
[43]. LIAPATI, G., ASSIOURAS, I., & DECAUDIN, J.-M. 2015. The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing. Journal of Global Fashion Marketing, 6(4), 251-264. doi:10.1080/20932685.2015.1070679
[44]. LONG?TOLBERT, S. J. & GAMMOH, B. S. 2012. In good and bad times: the interpersonal nature of brand love in service relationships. Journal of Services Marketing, 26, 391-402.
[45]. LOUREIRO, S. M. C., RUEDIGER, K. H. & DEMETRIS, V. 2012. Brand emotional connection and loyalty. Journal of Brand Management, 20, 13-27.
[46]. MACINNIS, D. J., PARK, C. W. & PRIESTER, J. R. (eds.) 2009. Handbook of Brand Relationships, New York: N.Y. Society for Consumer Psychology and M.E. Sharp.
[47]. MAXIAN, W., BRADLEY, S. D., WISE, W. & TOULOUSE, E. N. 2013. Brand Love is in the Heart: Physiological Responding to Advertised Brands. Psychology & Marketing, 30, 469-478
[48]. MISHRA, A. A. 2017. Consumer responses to brand deletion. Journal of Brand Management, 25(2), 160-170.
[49]. MOUSSA, S. 2015. I may be a twin but I'm one of a kind: Are brand attachment and brand love different names for the same construct? Qualitative Market Research: An International Journal, 18, 69-85.
[50]. NGUYEN, B., MELEWAR, T. C., & CHEN, J. 2013. The Brand Likeability Effect: Can Firms make Themselves more Likeable? Journal of General Management, 38(3), 25-50
[51]. PANG, J., KEH, H. T., & PENG, S. 2009. Effects of advertising strategy on consumer-brand relationships: A brand love perspective. Frontiers of Business Research in China, 3(4).
[52]. PAWLE, J., & COOPER, P. 2006. Measuring Emotion-Lovemarks, The Future Beyond Brands. Journal of Advertising Research, 46(1), 38-48.
[53]. PINTO BORGES, A., CARDOSO, C. & RODRIGUES, P. 2016. Consumer's love for functional brands: the Aspirin case. International Journal of Pharmaceutical and Healthcare Marketing, 10, 477-491
[54]. POOL, J. K. & NAJAFABADI, A. H. J. 2015. Developing a model to analyse the effects of brand constructs on word-of-mouth and purchase intention for Halal brands. Journal for Global Business Advancement, 8, 342-353.
[55]. RAGEH ISMAIL, A. & SPINELLI, G. 2012. Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management: An International Journal, 16, 386-398.
[56]. RAUSCHNABEL, P. A. & AHUVIA, A. C. 2014. You're so lovable: Anthropomorphism and brand love. Journal of Brand Management, 21, 372-395.
[57]. RAUSCHNABEL, P. A., KREY, N., BABIN, B. J. & IVENS, B. S. 2016. Brand management in higher education: The University Brand Personality Scale. Journal of Business Research, 69, 3077-3086.
[58]. REGAN, P. C. 2008. The Mating Game: A Primer on Love, Sex, and Marriage, SAGE Publications, Inc.
[59]. REIMANN, M., NUNEZ, S. & CASTANO, R. 2017. Brand-aid. Journal of Consumer Research, 44, 673-691.
[60]. RICHELIEU, A., & KORAI, B. 2014. The consumption experience of Tim Hortons' coffee fans. Qualitative Market Research: An International Journal, 17(3), 192-208.
[61]. ROSSITER, J. R. 2012. A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. Marketing Letters, 23, 905- 916.
[62]. ROY, S. K., ESHGHI, A. & SARKAR, A. 2013. Antecedents and consequences of brand love. Journal of Brand Management, 20, 325-332.
[63]. SABRINA M. HEGNER ANNA FENKO ANNEMIEK TER AVEST . 2017. Using the theory of planned behaviour to understand brand love. Journal of Product & Brand Management, Vol. 26 Iss 1 pp. -
[64]. SALGADO-MONTEJO, A., VELASCO, C., OLIER, J. S., ALVARADO, J., & SPENCE, C. 2014. Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words. Journal of Brand Management, 21(7-8), 635-649.
[65]. SARKAR, A. & SREEJESH, S. 2014. Examination of the roles played by brand love and jealousy in shaping customer engagement. Journal of Product & Brand Management, 23, 24-32.
[66]. SHIMP, T. A. & MADDEN, T. J. 1988. Consumer-Object Relations: a Conceptual Framework Based Analogously on Sternberg's Triangular Theory of Love. In: HOUSTON, M. J. (ed.) NA - Advances in Consumer Research. Provo, UT: Association for Consumer Research.
[67]. SHUV-AMI, A., VRONTIS, D., & THRASSOU, A. 2017. Brand Lovemarks Scale of Sport Fans. Journal of Promotion Management, 24(2), 215-232.
[68]. SWANSON, K. 2015a. Place brand love and marketing to place consumers as tourists. Journal of Place Management and Development, 8, 142-146.
[69]. SWANSON, K. 2015b. Research notes: Place brand love and marketing to place consumers as tourists. Journal of Place Management and Development, 8, 142-146.
[70]. THAKUR, A., KAUR, R., KOHLI, S. & LAMBA, B. 2015. Attitudinal loyalty & emotional aspects (brand love, self-concept &emotional attachment) in luxury fashion purchase: An empirical study of global brands. International Journal of Applied Business and Economic Research, 13, 3159-3182
[71]. TSAI, S. P. 2011. Strategic relationship management and service brand marketing. European Journal of Marketing, 45, 1194-1213.
[72]. TSAI, S. P. 2014. Love and Satisfaction Drive Persistent Stickiness: Investigating International Tourist Hotel Brands. International Journal of Tourism Research, 16, 565-577
[73]. VELOUTSOU, C. & GUZMAN, F. 2017. The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. Journal of Product & Brand Management, 26, 2-12.
[74]. VERNUCCIO, M., PAGANI, M., BARBAROSSA, C. & PASTORE, A. 2015. Antecedents of brand love in online network-based communities. A social identity perspective. Journal of Product & Brand Management, 24, 706-719.
[75]. VLACHOS, P. A. & VRECHOPOULOS, A. P. 2012. Consumer-retailer love and attachment: Antecedents and personality moderators. Journal of Retailing and Consumer Services, 19, 218-228.
[76]. WALLACE, E., BUIL, I., DE CHERNATONY, L. & HOGAN, M. 2014a. Who "Likes" You ... and Why? A Typology of Facebook Fans From "Fan"-atics and Self- Expressives To Utilitarians and Authentics. Journal of Advertising Research, 54, 92- 109.
[77]. WALLACE, E., BUIL, I. & DE CHERNATONY, L. 2014b. Consumer engagement with self-expressive brands: brand love and WOM outcomes. Journal of Product & Brand Management, 23, 33-42.
[78]. WHANG, YUN-OH, ALLEN, JEFF, SAHOURY, NIQUELLE AND ZHANG, HAITAO. 2004. ,"Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 320-327.
[79]. YEUNG, C. W. M., & WYER, R. S. 2005. Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations. Journal of Marketing Research, 42(4), 495-506.