IJSSER

Title: THE IMPACT OF POULTRY MEAT ATTRIBUTES ON BUYERS DECISION
Authors: Irini Goga
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Irini Goga PhD candidate, Agriculture University of Tirana, Albania
MLA 8 Goga, Irini. "THE IMPACT OF POULTRY MEAT ATTRIBUTES ON BUYERS DECISION." Int. j. of Social Science and Economic Research, vol. 4, no. 10, Oct. 2019, pp. 6414-6428, ijsser.org/more2019.php?id=494. Accessed Oct. 2019. APA Goga, I. (2019, October). THE IMPACT OF POULTRY MEAT ATTRIBUTES ON BUYERS DECISION. Int. j. of Social Science and Economic Research, 4(10), 6414-6428. Retrieved from ijsser.org/more2019.php?id=494 Chicago Goga, Irini. "THE IMPACT OF POULTRY MEAT ATTRIBUTES ON BUYERS DECISION." Int. j. of Social Science and Economic Research 4, no. 10 (October 2019), 6414-6428. Accessed October, 2019. ijsser.org/more2019.php?id=494.
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Abstract: Meat market has an important rank position in the pool of a competitive market. Based on the FAO data, poultry meat products are widely most preferred products. Knowing better consumers' preferences help the producer to fulfill the consumer needs offering the type of products they really needed. Consumers' behavior depend by several indicator related to a product. Meat product attributes are very important in the decision that consumer made choosing a specific product. Based on the fact, that all type of meat are "fragile" products in terms of food security, we carry out this survey to show out the factors and attributes which impact the buyers' behavior in selecting poultry meat products. Now a days, consumers are more awareness and have a good information regarding the food products. They pay high intention about food quality which is related closely with how safety are the products. They are concerned about nutrition and sensory aspects of meat products. Our study aim to figure out the impact of poultry meat attributes in the consumers' preferences for this product. In this regard, was conduct a survey with 250 participants in Tirana - Durres region. Based on our study results it is show that price, origin of the poultry meat product and the appearance (color / texture) of the chicken meat are very significant factors in the buyers' decision. On this study is pointed the correlation between origin - price, and price - appearance of poultry meat products. Another issue that was pointed by the interviewers was how safe from different diseases are the chicken products. The results of this approach as an orientation for poultry meat industry and their marketing strategy and all other meat market actors how to operate in the open market and how to be in line with consumer preferences.

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