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Title:
INDIAN AUTOMOBILE INDUSTRY: POST-COVID CHALLENGES AND STRATEGIES

Authors:
Punita Duhan, Adya Rajpal, Prithvi Raj Agrawal

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1Punita Duhan, 2Adya Rajpal, 3Prithvi Raj Agrawal
1. Meera Bai Institute of Technology, Department of Training and Technical Education, Govt. of NCT of Delhi New Delhi- 110065
2. The Shri Ram School, Moulsari, Gurugram, Haryana - 122002.
3. Delhi Public School International, New Delhi, Delhi – 110049

MLA 8
Duhan, Punita, et al. "INDIAN AUTOMOBILE INDUSTRY: POST-COVID CHALLENGES AND STRATEGIES." Int. j. of Social Science and Economic Research, vol. 5, no. 7, July 2020, pp. 1730-1747, ijsser.org/more2020.php?id=121. Accessed July 2020.
APA 6
Duhan, P., Rajpal, A., & Agrawal, P. (2020, July). INDIAN AUTOMOBILE INDUSTRY: POST-COVID CHALLENGES AND STRATEGIES. Int. j. of Social Science and Economic Research, 5(7), 1730-1747. Retrieved from ijsser.org/more2020.php?id=121
Chicago
Duhan, Punita, Adya Rajpal, and Prithvi Raj Agrawal. "INDIAN AUTOMOBILE INDUSTRY: POST-COVID CHALLENGES AND STRATEGIES." Int. j. of Social Science and Economic Research 5, no. 7 (July 2020), 1730-1747. Accessed July, 2020. ijsser.org/more2020.php?id=121.

References
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Abstract:
As the economies around the world are severely affected by the surge of dominant COVID-19 pandemic, Indian economy is also set to undergo an irrevocable hemorrhage. Although the prodigious changes in demand and supply activities are sure to have gargantuan impact on innumerable industries, one industry in the forefront of this impact is the automobile industry. Indian automobile industry, with its worst ever half-yearly performance from April - September 2019 as the passenger vehicle segment saw an overall decline of 23.56%, had been grappling with a major slowdown even before the COVID-19 crisis hit Indian markets. Outburst of COVID-19, subsequent lockdowns, reduced economic activities, reduced income, loss of jobs, labour migration etc. have further strained the industry. Accordingly, the present paper is a sincere attempt by the researchers to explore the impact of these changes on Indian automobile sector with specific reference to the passenger vehicle segment. Paper, using credible secondary data, analyzes present conditions to understand various issues, challenges, hurdles and future prospects of four-wheel passenger vehicles in India while suggesting appropriate revitalization strategies to boost the sales.

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