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Title: EXPLORATION AND ANALYSIS OF THE DEVELOPMENT PATH OF NICHE SPORTS INDUSTRY FROM THE PERSPECTIVE OF MARKETING AND PROMOTION
Authors: Xuanyu Meng, Kejia Zhang
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1Xuanyu Meng, 2Kejia Zhang 1,2. School of International Business,Shandong Technology and Business University,Yantai, China
MLA 8 Meng, Xuanyu, and Kejia Zhang. "EXPLORATION AND ANALYSIS OF THE DEVELOPMENT PATH OF NICHE SPORTS INDUSTRY FROM THE PERSPECTIVE OF MARKETING AND PROMOTION." Int. j. of Social Science and Economic Research, vol. 5, no. 8, Aug. 2020, pp. 2108-2115, ijsser.org/more2020.php?id=148. Accessed Aug. 2020. APA 6 Meng, X., & Zhang, K. (2020, August). EXPLORATION AND ANALYSIS OF THE DEVELOPMENT PATH OF NICHE SPORTS INDUSTRY FROM THE PERSPECTIVE OF MARKETING AND PROMOTION. Int. j. of Social Science and Economic Research, 5(8), 2108-2115. Retrieved from ijsser.org/more2020.php?id=148 Chicago Meng, Xuanyu, and Kejia Zhang. "EXPLORATION AND ANALYSIS OF THE DEVELOPMENT PATH OF NICHE SPORTS INDUSTRY FROM THE PERSPECTIVE OF MARKETING AND PROMOTION." Int. j. of Social Science and Economic Research 5, no. 8 (August 2020), 2108-2115. Accessed August, 2020. ijsser.org/more2020.php?id=148.
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Abstract: Since the economic crisis in 2008, the global economy has been on the rise in most countries, with disposable income and consumption levels much higher than those of a decade ago, and a preference for physical exercise in free time. So the potential customer group in niche sports is also kept expanding. How to promote niche sports and develop niche sports market with great potential becomes an urgent problem. A niche sport may be popular around the world because of a movie or a competition, but there is a need to increase mass participation if we want to maintain long-term stable development. This article will discuss the development of niche sports industry from the perspective of marketing and promotion and study its path selection for the future.

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