IJSSER

Title: USE OF MAKE-UP BY YOUNG GIRLS & WOMEN FOR IMPROVING SELF- PERCEPTION
Authors: Deeksha Gumber, Rita Kant
\|\| \|\|
1Deeksha Gumber, 2Rita Kant 1. M.Sc. University Institute of Fashion Technology & Vocational Development, Panjab University, Chandigarh 2. Faculty University Institute of Fashion Technology & Vocational Development, Panjab University, Chandigarh
MLA 8 Gumber, Deeksha, and Rita Kant. "USE OF MAKE-UP BY YOUNG GIRLS & WOMEN FOR IMPROVING SELF- PERCEPTION." Int. j. of Social Science and Economic Research, vol. 5, no. 8, Aug. 2020, pp. 2167-2179, ijsser.org/more2020.php?id=152. Accessed Aug. 2020. APA 6 Gumber, D., & Kant, R. (2020, August). USE OF MAKE-UP BY YOUNG GIRLS & WOMEN FOR IMPROVING SELF- PERCEPTION. Int. j. of Social Science and Economic Research, 5(8), 2167-2179. Retrieved from ijsser.org/more2020.php?id=152 Chicago Gumber, Deeksha, and Rita Kant. "USE OF MAKE-UP BY YOUNG GIRLS & WOMEN FOR IMPROVING SELF- PERCEPTION." Int. j. of Social Science and Economic Research 5, no. 8 (August 2020), 2167-2179. Accessed August, 2020. ijsser.org/more2020.php?id=152.
References [1]. Ya-Ning Lee (2008) "Make-Up Time: A Study Of Morning Grooming Time In The U.S." 46 pages https://etda.libraries.psu.edu/files/final_submissions/6776 17 July,2020 [2]. Dr. B. Suresh Lal, N.V. Sreeranga Prasad & G. Kavitha (2008) “Spending Pattern on Cosmetic Products in Rural Areas: A Case Study” https://www.researchgate.net/publication/338832352_Spending_Pattern_on_Cosmetic _Products_in_Rural_Areas_A_Case_Study 17 July,2020 [3]. Lauren A. Silverio (2009) "Makeup's effect on Self-Perception" 48 pages. https://pdfs.semanticscholar.org/a881/ac5b88bb85acb1b50cf7ffd4dbf25fd3850f.pdf?_ ga=2.18591153.926319659.1595008467-1143103072.1595008467 17 July,2020 [4]. Ann Marie Britton (2012) "The Beauty Industry's Influence on Women in Society" 41 pages https://scholars.unh.edu/cgi/viewcontent.cgi?article=1085&context=honors 17 July,2020 [5]. Hojung Lee and Heesun Oh (2017) "The Effects of Self-Esteem on Makeup Involvement and Makeup Satisfaction among Elementary Students" 9 pages. Archives of design research 2018. 05. vol 31. no 2. http://www.aodr.org/xml/13800/13800.pdf 17 July,2020 [6]. Anjana S S (2018) "A Study On Factors Influencing Cosmetic Buying Behaviour Of Consumers" http://iaraedu.com/pdf/ijair-volume-6-issue-2-vii-april%E2%80%93june- 2019-part-2.pdf 17 July,2020
Abstract: Make-Up is used as a beauty aid to help build up self-esteem and confidence of an individual. This research was conducted on “Use of Make-Up by Young Girls and Women with respect to their Self- Perception” to study the preference of female respondents for various items of Make- Up and the relationship between age of female respondents with reasons and frequency of wearing Make-Up. The researcher conducted a survey for which a questionnaire was prepared and used Interview method to collect data. The sample of the study included young girls and women between the ages 15 to 55 years. After completion of the survey, the researcher analysed the data collected. The following observations have been made during the analysis:- Younger Girls (Age group 15-25 years) in comparison to Older Women wear Make-Up to "Look Attractive" and to "Look Prettier". Among the Younger Women on the other hand, (Age group of 26-35 years) the most common reasons for wearing Make-Up are "Peer Pressure" and "Wanting to Experiment with their Looks" as well as to "Attract Peoples' Attention". In the age group of 36-45 years the reason given for wearing Make-Up was "to enhance their Overall Personality". Further among the more Senior Women (Age group 46-55 years) the reasons given for wearing Make-Up are to "Hide Flaws" and to "Hide Age". Thus the Hypothesis: Girls and Women have different reasons for wearing Make-Up is accepted. Further, the findings substantiate the results of a study conducted by Lauren A. Silverio (2009) who researched on "Makeup's effect on Self- Perception" The results of the present study also recognize that, wearing makeup does provide a certain amount of self-confidence to the wearer.

IJSSER is Member of