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Title: AS ECOMMERCE PLATFORM START COMPETING WITH THEIR OWN VENDOR, WHY ARE THE VENDOR STILL SELLING GOOD ON THE PLATFORMS
Authors: Artham Mittal
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Artham Mittal Modern School Barakhamba Road New Delhi
MLA 8 Mittal, Artham. "AS ECOMMERCE PLATFORM START COMPETING WITH THEIR OWN VENDOR, WHY ARE THE VENDOR STILL SELLING GOOD ON THE PLATFORMS." Int. j. of Social Science and Economic Research, vol. 6, no. 9, Sept. 2021, pp. 3409-3421, doi.org/10.46609/IJSSER.2021.v06i09.023. Accessed Sept. 2021. APA 6 Mittal, A. (2021, September). AS ECOMMERCE PLATFORM START COMPETING WITH THEIR OWN VENDOR, WHY ARE THE VENDOR STILL SELLING GOOD ON THE PLATFORMS. Int. j. of Social Science and Economic Research, 6(9), 3409-3421. Retrieved from https://doi.org/10.46609/IJSSER.2021.v06i09.023 Chicago Mittal, Artham. "AS ECOMMERCE PLATFORM START COMPETING WITH THEIR OWN VENDOR, WHY ARE THE VENDOR STILL SELLING GOOD ON THE PLATFORMS." Int. j. of Social Science and Economic Research 6, no. 9 (September 2021), 3409-3421. Accessed September, 2021. https://doi.org/10.46609/IJSSER.2021.v06i09.023.
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Abstract: E-commerce is an emerging mode of business which is very easy to establish and less costly as compared to setting up an offline retailing platform. E-commerce also provides linkage between existing offline retail business and customer. It increases connectivity of the business with the customer and provides a platform for the business to increase its market share. E-commerce provides flexibility for purchasing various products at their convenience. Nowadays the government is also promoting e-commerce businesses as it increases employment opportunities and boosts up the economy of the country. In recent times, many of the big e-commerce companies have started promoting their private label products . They are directly competing with other established companies by launching their own private label products. By offering higher discount rates and better services they are trying to eliminate the other big players in the market. They possess an advantage of owning a retail platform. Owning a retail platform means that the companies have records and statistics of the sales and other details of each product. They also have the knowledge about the customer behaviour and which products are the most in demand at a particular point and at a particular place. The e-commerce companies are now using this data to sell their products at a cheaper rate as compared to the products of other brands. Similarly the offline retail platforms have also started manufacturing their private label products. They have adopted various new strategies to market their product as better and cheaper as compared to the other brands’ products. Having an advantage of possessing the knowledge about the customer behaviour and huge customer base the offline retailers have been so far successful in generating extra income from their own products.

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