International Journal of Social Science & Economic Research
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Title:
THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY BY THE BREWERY INDUSTRY IN CAMEROON: AN INVESTIGATION WITHIN BRASSERIES OF CAMEROON (SABC GROUP)

Authors:
TEGOFACK Bleck Capouell and DONGMO Romeo Martial

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TEGOFACK Bleck Capouell and DONGMO Romeo Martial
Department of Accounting and Finance, Faculty of Economics and Applied Management, University of Douala, Cameroon

MLA 8
Capouell, TEGOFACK Bleck, and DONGMO Romeo Martial. "THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY BY THE BREWERY INDUSTRY IN CAMEROON: AN INVESTIGATION WITHIN BRASSERIES OF CAMEROON (SABC GROUP)." Int. j. of Social Science and Economic Research, vol. 7, no. 6, June 2022, pp. 1547-1560, doi.org/10.46609/IJSSER.2022.v07i06.007. Accessed June 2022.
APA 6
Capouell, T., & Martial, D. (2022, June). THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY BY THE BREWERY INDUSTRY IN CAMEROON: AN INVESTIGATION WITHIN BRASSERIES OF CAMEROON (SABC GROUP). Int. j. of Social Science and Economic Research, 7(6), 1547-1560. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i06.007
Chicago
Capouell, TEGOFACK Bleck, and DONGMO Romeo Martial. "THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY BY THE BREWERY INDUSTRY IN CAMEROON: AN INVESTIGATION WITHIN BRASSERIES OF CAMEROON (SABC GROUP)." Int. j. of Social Science and Economic Research 7, no. 6 (June 2022), 1547-1560. Accessed June, 2022. https://doi.org/10.46609/IJSSER.2022.v07i06.007.

References

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ABSTRACT:
Corporate social responsibility is gaining grounds in the management policy of firms in Cameroon as these firms are increasingly integrating social and environmental considerations in their business strategies. Firms in the brewery industry in Cameroon are not left out, as they regularly occupy the best positions in the ranking of best corporate practice in the domain of CSR in Cameroon. In our quest to comprehend this situation, we conducted a single case study via textual analyses of three successive CSR reports (2018, 2019 and 2020), with the aim of discovering how SABC group manifest its commitment toward CSR and how its CSR practice fit into Carroll’s (1991) Pyramid of Corporate Social Responsibility. From our finding, we discovered that SABC group’s CSR practice is articulated around five CSR pillars; education, health, environment, sport, and arts and culture. Also, the analyses carried out on the content of CSR reports shows that SABC group’s different CSR activities maps well the four dimensions (responsibilities) of Carroll’s (1991) pyramid of corporate social responsibility.

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