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Title: WHY DO CONSUMERS GET OVERWHELMED WHEN THERE ARE SO MANY CHOICES?
Authors: Inaayat Passi
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Inaayat Passi Wellington College, UK
MLA 8 Passi, Inaayat. "WHY DO CONSUMERS GET OVERWHELMED WHEN THERE ARE SO MANY CHOICES?" Int. j. of Social Science and Economic Research, vol. 7, no. 1, Jan. 2022, pp. 140-144, doi.org/10.46609/IJSSER.2022.v07i01.012. Accessed Jan. 2022. APA 6 Passi, I. (2022, January). WHY DO CONSUMERS GET OVERWHELMED WHEN THERE ARE SO MANY CHOICES? Int. j. of Social Science and Economic Research, 7(1), 140-144. Retrieved from doi.org/10.46609/IJSSER.2022.v07i01.012 Chicago Passi, Inaayat. "WHY DO CONSUMERS GET OVERWHELMED WHEN THERE ARE SO MANY CHOICES?" Int. j. of Social Science and Economic Research 7, no. 1 (January 2022), 140-144. Accessed January, 2022. doi.org/10.46609/IJSSER.2022.v07i01.012.
References [1]. Choice overload: A conceptual review and meta-analysis (Alexander ChernevUlf BöckenholtJoseph Goodman) [2]. Choice Overload and Simplicity Seeking ( Sheena S. Iyengar and Emir Kamenica) [3]. Confused by too many choices? Choice overload in tourism( Jeong-Yeol Park and SooCheong (Shawn) Jang)
ABSTRACT: People are currently living in a world with a variety of options to choose from. Now people are forced to choose between careers, places to live, holiday destinations, and a number of other consumer products. While traditional economic models assume that large choice sets are beneficial for consumers, research from behavioral economics has found that consumers frequently avoid making choices in high choice set environments. In this paper, I review choice overload and choice aversion.

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