IJSSER

Title: MASS COMMUNICATION MODEL FOR RAISING AWARENESS TOWARDS BIO-TOILETS
Authors: Aeshiti Patel, Mahak Mehra Arora, Manushreya Sharma and Dr. Aahana Bhatnagar Co-Author: Dr. Aahana B. Chopra
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Aeshiti Patel, Mahak Mehra Arora, Manushreya Sharma and Dr. Aahana Bhatnagar Co-Author: Dr. Aahana B. Chopra Indraprastha College for Women, Delhi University
MLA 8 Patel, Aeshiti, et al. "MASS COMMUNICATION MODEL FOR RAISING AWARENESS TOWARDS BIO-TOILETS." Int. j. of Social Science and Economic Research, vol. 7, no. 1, Jan. 2022, pp. 211-239, doi.org/10.46609/IJSSER.2022.v07i01.017. Accessed Jan. 2022. APA 6 Patel, A., Arora, M., & Sharma, M. (2022, January). MASS COMMUNICATION MODEL FOR RAISING AWARENESS TOWARDS BIO-TOILETS. Int. j. of Social Science and Economic Research, 7(1), 211-239. Retrieved from doi.org/10.46609/IJSSER.2022.v07i01.017 Chicago Patel, Aeshiti, Mahak Mehra Arora, and Manushreya Sharma. "MASS COMMUNICATION MODEL FOR RAISING AWARENESS TOWARDS BIO-TOILETS." Int. j. of Social Science and Economic Research 7, no. 1 (January 2022), 211-239. Accessed January, 2022. doi.org/10.46609/IJSSER.2022.v07i01.017.
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ABSTRACT: According to SEWA International (2018), bio-toilets are a decomposition mechanised toilet system decomposing human waste into water and biogas. These toilets provide the safest sustainable switch fighting the multifaceted challenges like open defecation, environmental hazards, health and dignity of individuals (WASH, UNICEF). 68%, almost one-third of people did not have access (WHO, 2016). India launched the Swachh Bharat Mission, a nationwide cleanliness campaign in 2014 to eliminate open defecation. The problem of open defecation in India cannot be resolved through the mere availability of government-built latrines (The Economist). According to the UN Sanitation Report of 2019, millions of new toilets which mark the progress of the Swachh Bharat Mission are producing large amounts of solid and liquid waste that India does not have the ability to treat and dispose of safely. ‘Our World In Data 2017’ states that 328.72 million people in India are at risk of death owing to poor sanitation. Therefore, development communication becomes essential to adapt and expedite change. Community development necessitates effective communication at all stages, from planning to evaluation (William S. Maria, M. Harisha, Ilango P., 2020). The aim is to study the feasibility of bio toilets in urban commercial spaces. This research aims to trace the total coverage and prominence given to sanitation by Indian media. The research also tries to examine the role of media in raising awareness in urban households towards bio toilets as well as its installation in community spaces where even traditional toilets aren't installed. The type of research is exploratory, using mixed methods. The research methods are content analysis and survey. The objective of the study is to suggest a communication model in order to raise awareness among residents vis a vis usability of bio toilets and sanitation in the communities using the principles of science communication.

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