IJSSER

Title: MARKETING AT AQUALITE
Authors: Navya Agarwal
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Navya Agarwal Bachelor Of Business Administration, Amity School of Business, Amity University
MLA 8 Agarwal, Navya. "MARKETING AT AQUALITE." Int. j. of Social Science and Economic Research, vol. 7, no. 9, Sept. 2022, pp. 2914-2924, doi.org/10.46609/IJSSER.2022.v07i09.011. Accessed Sept. 2022. APA 6 Agarwal, N. (2022, September). MARKETING AT AQUALITE. Int. j. of Social Science and Economic Research, 7(9), 2914-2924. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i09.011 Chicago Agarwal, Navya. "MARKETING AT AQUALITE." Int. j. of Social Science and Economic Research 7, no. 9 (September 2022), 2914-2924. Accessed September, 2022. https://doi.org/10.46609/IJSSER.2022.v07i09.011.
References [1]. R, R. (2022, 4 14). Indian Companies.in. Retrieved from Footwear Industry in India 2022: https://indiancompanies.in/footwear-industry-in-india-2020/(Accessed on 7th July,2022). [2]. imarc. (2022, 2 3). Retrieved from Global Footwear Market to Grow at 4% During 2022-2027, Supported by the Rising Demand for Convenient and Comfortable Products: https://www.imarcgroup.com/global-footwear-market(Accessed on 7th July,2022). [3]. MMR. (2022, 03). Retrieved from India Footwear Market: Industry Analysis and Forecast (2022- 2027):https://www.maximizemarketresearch.com/market-report/india-footwear-market/20980/#details(Accessed on 9th July,2022). [4]. PBNS. (2021, 07 10). Retrieved from India’s footwear industry expected to grow 8 times by 2030: https://newsonair.com/2021/07/10/indias-footwear-industry-expected-to-grow-8- times-by-2030/(Accessed on 9th July,2022). [5]. CISION PR NEWSWIRE. (2022, 06 16). Retrieved from Global Athletic Footwear Market (2022 to 2028) - Size, Share & Industry Trends Analysis Report: https://www.prnewswire.com/news-releases/global-athletic-footwear-market-2022-to- 2028---size-share--industry-trends-analysis-report-301569466.html(Accessed on 11th July,2022). [6]. Sarkar, S. (2022, 01 05). DUTCH UNCLES. Retrieved from Top Trends That Will Drive The Indian Footwear Industry In 2022: https://dutchuncles.in/discover/top-trends-that-will- drive-the-indian-footwear-industry-in-2022/(Accessed on 11th July,2022).
ABSTRACT: In this Report we have studied about various trends in shoe industry as, it is most dynamic industry. With changing fashion and trends, they modify themselves accordingly. In the recent years it has changes drastically. New technologies play a vital role in it. Further we studied market segmentation of shoe industry which are divided into 3 segments (Based on the Product, based on the mode of sale, Based on the End User). These were the market segmentation which are explained below in details. After that we studied major key player of Indian Footwear Industry and What are the import duty applied on Footwears in India. There are many opportunities and challenges which are faced by Footwear industry. To overcome these challenges various steps are taken by Government and Industry itself. This industry depends upon only fashion and trends. Every year various trends come in Footwear industry and top 2022 trends are listed and explained below. This report gives detailed insight of footwear industry in India and its position worldwide and how Aqualite play a role in it. Aqualite is a renowned company worldwide and people prefer its shoes. In this report we also studied people preferences toward Aqualite and its brand image.

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