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Title:
SOCIAL MEDIA: THE LATEST PERSUASION PLATFORM FOR INDIAN POLITICS

Authors:
Sahil Narang and Vijayendra Khannah

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Sahil Narang and Vijayendra Khannah
SNAK Telent/Media

MLA 8
Narang, Sahil, and Vijayendra Khannah. "SOCIAL MEDIA: THE LATEST PERSUASION PLATFORM FOR INDIAN POLITICS." Int. j. of Social Science and Economic Research, vol. 7, no. 10, Oct. 2022, pp. 3259-3276, doi.org/10.46609/IJSSER.2022.v07i10.003. Accessed Oct. 2022.
APA 6
Narang, S., & Khannah, V. (2022, October). SOCIAL MEDIA: THE LATEST PERSUASION PLATFORM FOR INDIAN POLITICS. Int. j. of Social Science and Economic Research, 7(10), 3259-3276. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i10.003
Chicago
Narang, Sahil, and Vijayendra Khannah. "SOCIAL MEDIA: THE LATEST PERSUASION PLATFORM FOR INDIAN POLITICS." Int. j. of Social Science and Economic Research 7, no. 10 (October 2022), 3259-3276. Accessed October, 2022. https://doi.org/10.46609/IJSSER.2022.v07i10.003.

References

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ABSTRACT:
My paper looks into the rise of social media platforms within Indian politics, how they are used to influence citizens by creating favourable images that can influence public decisions during elections. My findings also identified social media platforms as a bane and boon both, with the capability of not only sharing the information at lightning speed across the nation, while also with capabilities of distracting and confusing citizens through fake and misleading information thus driving their decision. It also highlights how social media has had a massive impact on the Indian political system. Public is more aware of what each political party’s goal is and what it will be offering to them in the future, providing them the recognition they need. Unlike earlier, today’s youth is also quite involved in understanding their government and choosing someone who is a visionary leader and is willing to cater to the needs of the masses ethically. Having said that, the wrongdoings of the government or its council of ministers are being brought into light by the emergence of social media. People are more vocal about their views and opinions, making it difficult for anything to be hidden. In order to prove my findings and hypothesis, I have also included examples of different campaigns which were social media driven. These campaigns are mainly a result of the reaction of the masses which made them go ahead with the proceedings. I have also critically analysed my article by citing examples for the same.

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