International Journal of Social Science & Economic Research
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Title:
IMPACT OF CULTURE ON CONSUMER BUYING BEHAVIOUR

Authors:
Deeksha Devi

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Deeksha Devi
Nursee Monjee Institute Of Management Studies

MLA 8
Devi, Deeksha. "IMPACT OF CULTURE ON CONSUMER BUYING BEHAVIOUR." Int. j. of Social Science and Economic Research, vol. 7, no. 10, Oct. 2022, pp. 3435-3441, doi.org/10.46609/IJSSER.2022.v07i10.017. Accessed Oct. 2022.
APA 6
Devi, D. (2022, October). IMPACT OF CULTURE ON CONSUMER BUYING BEHAVIOUR. Int. j. of Social Science and Economic Research, 7(10), 3435-3441. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i10.017
Chicago
Devi, Deeksha. "IMPACT OF CULTURE ON CONSUMER BUYING BEHAVIOUR." Int. j. of Social Science and Economic Research 7, no. 10 (October 2022), 3435-3441. Accessed October, 2022. https://doi.org/10.46609/IJSSER.2022.v07i10.017.

References

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ABSTRACT:
Every purchase that an individual makes is often a result of the influences he draws from his culture - both the one that he's born into as well as the one that he's drawn from his surroundings. Each cultural group is governed by certain values that they prioritise over others thus forming the guiding principles of their way of life as well as personal choices. This research paper explores the ways culture influences the purchasing patterns of consumers. The mode of study for the research has been secondary where already existing sources have been analysed and the category of research is explanatory.

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