IJSSER

Title: FOOD ADVERTISING TRENDS AND ITS IMPACT ON CHILDREN
Authors: Siya Sahni
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Siya Sahni Apeejay School, Noida
MLA 8 Sahni, Siya. "FOOD ADVERTISING TRENDS AND ITS IMPACT ON CHILDREN." Int. j. of Social Science and Economic Research, vol. 7, no. 11, Nov. 2022, pp. 3632-3638, doi.org/10.46609/IJSSER.2022.v07i11.005. Accessed Nov. 2022. APA 6 Sahni, S. (2022, November). FOOD ADVERTISING TRENDS AND ITS IMPACT ON CHILDREN. Int. j. of Social Science and Economic Research, 7(11), 3632-3638. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i11.005 Chicago Sahni, Siya. "FOOD ADVERTISING TRENDS AND ITS IMPACT ON CHILDREN." Int. j. of Social Science and Economic Research 7, no. 11 (November 2022), 3632-3638. Accessed November, 2022. https://doi.org/10.46609/IJSSER.2022.v07i11.005.
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ABSTRACT: Marketing plays an important role in this transition process as it allows to modify and reinforce social norms that dictate the type of foods to be eaten and the manner and time to eat them. Marketing often depicts foods being consumed in situations other than mealtimes, away from the table and in unlimited quantities. The food and beverage industries spend billions of dollars every year on advertising, and the vast majority of promoted products are energy-dense and nutrient-poor. Children are extremely vulnerable to food marketing. They are highly impressionable, cannot recognize advertising intent, lack nutritional knowledge, and are motivated by immediate gratifications. Moreover, food companies target children for they have a strong influence in what families buy and establish brand loyalty at an early age, which has long-term effects on eating preferences and behaviors. For example, the risk of becoming an overweight adult is twice as much for an overweight child compared with a normal weight child.

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