International Journal of Social Science & Economic Research
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Title:
THE SCOPE AND SCALABILITY OF THE FUNERAL SERVICES INDUSTRY IN INDIA

Authors:
Mihir Bhasin

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Mihir Bhasin
Indian School of Hospitality, Gurugram

MLA 8
Bhasin, Mihir. "THE SCOPE AND SCALABILITY OF THE FUNERAL SERVICES INDUSTRY IN INDIA." Int. j. of Social Science and Economic Research, vol. 7, no. 3, Mar. 2022, pp. 731-736, doi.org/10.46609/IJSSER.2022.v07i03.015. Accessed Mar. 2022.
APA 6
Bhasin, M. (2022, March). THE SCOPE AND SCALABILITY OF THE FUNERAL SERVICES INDUSTRY IN INDIA. Int. j. of Social Science and Economic Research, 7(3), 731-736. Retrieved from doi.org/10.46609/IJSSER.2022.v07i03.015
Chicago
Bhasin, Mihir. "THE SCOPE AND SCALABILITY OF THE FUNERAL SERVICES INDUSTRY IN INDIA." Int. j. of Social Science and Economic Research 7, no. 3 (March 2022), 731-736. Accessed March, 2022. doi.org/10.46609/IJSSER.2022.v07i03.015.

References

[1]. Kaushik, A. Can You Afford to Die? Estimates of Expenditure on Rituals and Impact on Ecology, Economic and Political Weekly, 20th January 2018.
[2]. Korai, Souiden. B, N. Rethinking functionality and emotions in the service consumption process: the case of funeral services, Journal of Services Marketing, 8 May 2017
[3]. Riston advisory & Intelligence, Death Care Market in US - Industry Outlook and Forecast 2018-2023, Research & Markets, Nov 2018
[4]. Mujherjee, S. India’s Guardians of the Dead, The diplomat, 14th December 2017
[5]. Laxmaiah, M, Crematorium workers deserve a life of dignity, The tribune, 12th May 2021
[6]. Harris, H, Aims & Goals of the Funeral Industry, Chron

ABSTRACT:
This paper covers the intricacies and nuances of the funeral service management industry and the taboos surrounding it. It contextualises the service within the cultural framework of the Hindu community in India and the rituals that form it. It proceeds to then analyse the trends of the market and the scope that is present within the country to expand it. We conclude by noting that in spite of the taboo, the industry is a growing space and entrepreneurs would be mistaken to overlook its potential.

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