Title: IS SOCIAL MEDIA THE NEW AGE MARKETING TOOL?
Authors: Saksham Arora
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Saksham Arora
Satyawati College, University of Delhi
MLA 8 Arora, Saksham. "IS SOCIAL MEDIA THE NEW AGE MARKETING TOOL?" Int. j. of Social Science and Economic Research, vol. 7, no. 3, Mar. 2022, pp. 804-813, doi.org/10.46609/IJSSER.2022.v07i03.018. Accessed Mar. 2022.
APA 6 Arora, S. (2022, March). IS SOCIAL MEDIA THE NEW AGE MARKETING TOOL? Int. j. of Social Science and Economic Research, 7(3), 804-813. Retrieved from doi.org/10.46609/IJSSER.2022.v07i03.018
Chicago Arora, Saksham. "IS SOCIAL MEDIA THE NEW AGE MARKETING TOOL?" Int. j. of Social Science and Economic Research 7, no. 3 (March 2022), 804-813. Accessed March, 2022. doi.org/10.46609/IJSSER.2022.v07i03.018.
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ABSTRACT: Businesses are growing at a great rate. They are using different strategies to connect with
customers. In this process, marketing is the most important task. Most people use social media,
and it has become one of the best platforms for marketing company’s products and services. This
Research Paper includes points relating to how social media marketing is more cost effective
than traditional marketing techniques and why traditional marketing techniques have less
conversion rates in comparison to social media marketing. Additionally, it covers why building a
social media marketing budget is important for your business to succeed. Social media marketing
involves two way communication whereas traditional marketing is only one way communication
to a person who may or may not be interested in products or services you offer. Another
important point which this research paper includes is how you can rank high on search engines
like Google, Bing, Yahoo, etc organically.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Upcoming Issue Volume 9 No. 5 May 2024.
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