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Title: THE TALE OF TWO SUCCESSFUL FASHION BUSINESS ENTITIES
Authors: Amanat Kothari
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Amanat Kothari Sat Paul Mittal School, Ludhiana, Punjab, India
MLA 8 Kothari, Amanat. "THE TALE OF TWO SUCCESSFUL FASHION BUSINESS ENTITIES." Int. j. of Social Science and Economic Research, vol. 8, no. 8, Aug. 2023, pp. 2492-2517, doi.org/10.46609/IJSSER.2023.v08i08.029. Accessed Aug. 2023. APA 6 Kothari, A. (2023, August). THE TALE OF TWO SUCCESSFUL FASHION BUSINESS ENTITIES. Int. j. of Social Science and Economic Research, 8(8), 2492-2517. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i08.029 Chicago Kothari, Amanat. "THE TALE OF TWO SUCCESSFUL FASHION BUSINESS ENTITIES." Int. j. of Social Science and Economic Research 8, no. 8 (August 2023), 2492-2517. Accessed August, 2023. https://doi.org/10.46609/IJSSER.2023.v08i08.029.
References [1]. Zara Business Model. https://www.strategyzer.com/business-model-examples/zara-business-model [2]. Terry Nguyen. “Fashion Nova, H&M, Zara: Why we can’t stop buying fast fashion?” Vox. February 3, 2020. https://www.vox.com/the-goods/2020/2/3/21080364/fast-fashion-h-and-m-zara [3]. Hitesh Bhasin. “Business Model of Zara - How does Zara make money?” October 13, 2021. https://www.marketing91.com/business-model-of-zara/ [4]. “Zara – Its Success Story and Logo Evolution Since 1975.” December 16, 2021.https://designbro.com/blog/industry-thoughts/zara-iconic-logo-evolution/ [5]. Anik Banerjee and Purbalee Dutta. “Nykaa - Story of the Top Beauty Retail Platform of India.” Startup Talky. August 6, 2022. https://startuptalky.com/nykaa-success-story/ [6]. “FMCG CEOs: Learning from Nykaa, the Indian Exponential Beauty Company or When & Where to Become a Brand Agnostic Platform.” Frederick Fernandez Associates. https://fredericfernandezassociates.com/fmcg-ceos-learning-from-nykaa-the-indian-exponential-beauty- company-or-when-where-to-become-a-brand-agnostic-platform/ [7]. Giridharan. “Case Study Nykaa Business Model: How Nykaa Makes Money?” HelloMeets. November 18, 2022. https://hellomeets.com/blog/nykaa-business-model/ [8]. “How To Build An On-Demand App Like Nykaa – Nykaa Business Model, Features & Cost?” Code Brew Labs. August 16, 2021. https://www.code-brew.com/how-to-build-an-on-demand-app-like-nykaa- nykaa-business-model-features-cost/
ABSTRACT: Fascinated by the fashion world and eager to magnify my knowledge on the evolution of fashion brands and amass a vision into a real-life impetus related to this business arena, I undertook a case study to evaluate two prosperous fashion business enterprises - Zara, a leading Spanish international fast fashion brand and Nykaa, an eminent Indian e-commerce and offline retail platform dealing in beauty and fashion products. This research paper pertains to a detailed assessment of the business evolution of these two brands from their launch and establishment to their maturity and current market status, their product range, vital infusions of their promoters and founders how they matured as a leader, these businesses’ pillars of strengths and elements of weaknesses, business criterion and marketing strategies, market expanse and a self-constructed SWOT analysis on these business ventures. The white paper concludes with my learning impacts related to the fashion business industry.

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