Title: HOW DO MARKETING AND FINANCIAL METRICS INTERRELATE
AND INFLUENCE EACH OTHER WITHIN A FIRM'S DECISION MAKING PROCESS?
Authors: Mouli Bhambani
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Mouli Bhambani
Heritage Xperiential Learning School
MLA 8 Bhambani, Mouli. "HOW DO MARKETING AND FINANCIAL METRICS INTERRELATE AND INFLUENCE EACH OTHER WITHIN A FIRM'S DECISIONMAKING PROCESS?" Int. j. of Social Science and Economic Research, vol. 8, no. 9, Sept. 2023, pp. 2973-2977, doi.org/10.46609/IJSSER.2023.v08i09.036. Accessed Sept. 2023.
APA 6 Bhambani, M. (2023, September). HOW DO MARKETING AND FINANCIAL METRICS INTERRELATE AND INFLUENCE EACH OTHER WITHIN A FIRM'S DECISIONMAKING PROCESS? Int. j. of Social Science and Economic Research, 8(9), 2973-2977. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i09.036
Chicago Bhambani, Mouli. "HOW DO MARKETING AND FINANCIAL METRICS INTERRELATE AND INFLUENCE EACH OTHER WITHIN A FIRM'S DECISIONMAKING PROCESS?" Int. j. of Social Science and Economic Research 8, no. 9 (September 2023), 2973-2977. Accessed September, 2023. https://doi.org/10.46609/IJSSER.2023.v08i09.036.
References [1]. Edeling, A., Srinivasan, S., & Hanssens, D. M. (2021). The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. International Journal of Research in Marketing, 38(4), 857-876.
[2]. Teru, S. P., Idoku, I., & Ndeyati, J. T. (2017). A Review of the Impact of Accounting Information System for Effective Internal Control on Firm Performance. Indian Journal of Finance and Banking, 1(2), 52-59.
ABSTRACT: This study looks at the dynamic interaction between marketing and financial indicators and how
that affects a company's decision-making. The study aims to examine the relationships between
these two sets of metrics, how they affect one another, and how they work together to aid
organizations in making strategic decisions. The article's purpose is to make clear how important
it is to mix marketing and financial data in order to boost company performance and achieve
long-term success. This research paper examines the intricate relationship between marketing
and financial information in business decision-making. By highlighting the importance of ROI,
client acquisition costs, and customer lifetime value, it delves into the major impact of marketing
initiatives on financial success. The study highlights the synergies between marketing and
finance, underlining their shared goal of fostering profitability and business growth.Using case
studies and actual data, it demonstrates how these two functions influence strategy development,
resource allocation, and investment decisions. This study seeks to increase collaboration,
communication, and goal alignment between the marketing and finance departments in order to
advance organizational performance.
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