International Journal of Social Science & Economic Research
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Title:
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE CORPORATE BRAND OF SMALL AND MEDIUM-SIZED SERVICE BUSINESSES IN CAN THO CITY

Authors:
Chau Thi Le Duyen , Nguyen Minh Canh , Nguyen Thanh Liem , Nguyen Bao Tran , Pham Huynh Lam Vy and Dao Thi Hai Ha

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Chau Thi Le Duyen1 , Nguyen Minh Canh2* , Nguyen Thanh Liem3 , Nguyen Bao Tran4 , Pham Huynh Lam Vy5 and Dao Thi Hai Ha6
1,2,4,5,6.School of Economics, Can Tho University, Vietnam
3. Industrial University of Ho Chi Minh City, VietNam

MLA 8
Duyen, Chau Thi Le, et al. "IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE CORPORATE BRAND OF SMALL AND MEDIUM-SIZED SERVICE BUSINESSES IN CAN THO CITY." Int. j. of Social Science and Economic Research, vol. 8, no. 10, Oct. 2023, pp. 3220-3234, doi.org/10.46609/IJSSER.2023.v08i10.014. Accessed Oct. 2023.
APA 6
Duyen, C., Canh, N., Liem, N., Tran, N., Vy, P., & Ha, D. (2023, October). IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE CORPORATE BRAND OF SMALL AND MEDIUM-SIZED SERVICE BUSINESSES IN CAN THO CITY. Int. j. of Social Science and Economic Research, 8(10), 3220-3234. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i10.014
Chicago
Duyen, Chau Thi Le, Nguyen Minh Canh, Nguyen Thanh Liem, Nguyen Bao Tran, Pham Huynh Lam Vy, and Dao Thi Hai Ha. "IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE CORPORATE BRAND OF SMALL AND MEDIUM-SIZED SERVICE BUSINESSES IN CAN THO CITY." Int. j. of Social Science and Economic Research 8, no. 10 (October 2023), 3220-3234. Accessed October, 2023. https://doi.org/10.46609/IJSSER.2023.v08i10.014.

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ABSTRACT:
The study was conducted with the aim of evaluating the impact of corporate social responsibility on the brand image of small and medium-sized enterprises operating in the city of Can Tho. The research found a positive relationship between the components of social responsibility and the brand image of businesses in Can Tho. Social responsibility was measured by four components: economic responsibility, ethical responsibility, philanthropic responsibility, and legal responsibility. The regression model showed that all four components of social responsibility, including (1) legal responsibility, (2) ethical responsibility, (3) philanthropic responsibility, and (4) economic responsibility, had a positive impact on the brand image of businesses in Can Tho. Specifically, legal responsibility had the strongest impact on brand image, followed by ethical responsibility and finally economic responsibility.

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