International Journal of Social Science & Economic Research
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Title:
EVOLUTION OF A NEW NORMAL IN DATING CULTURE: ANALYSING DIGITAL DEPENDENCY OF MODERN RELATIONSHIPS THROUGH DATING APPS

Authors:
Shivani Mangesh Lad

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Shivani Mangesh Lad
Christ University

MLA 8
Lad, Shivani Mangesh. "EVOLUTION OF A NEW NORMAL IN DATING CULTURE: ANALYSING DIGITAL DEPENDENCY OF MODERN RELATIONSHIPS THROUGH DATING APPS." Int. j. of Social Science and Economic R

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ABSTRACT:
This research investigates the evolution of contemporary dating culture, focusing on the influence of dating apps and their role in shaping a new normal in relationship dynamics. Employing a qualitative methodology centred on in-depth interviews, the study explores user experiences, perceptions, and the socio-cultural impact of digital dependency within modern relationships facilitated by dating apps. Through thematic analysis of interview data, the research seeks to uncover patterns of behaviour, communication dynamics, and societal norms that characterize the intersection of technology and intimate connections. The qualitative approach provides a nuanced understanding of how dating apps reshape traditional rituals and expectations, shedding light on the complexities of modern romance. The study also delves into the psychological aspects of digital dependency, examining its effects on self-esteem, trust, and emotional well-being among individuals engaged in online dating. By focusing exclusively on qualitative insights, the research aims to capture the rich narratives and diverse perspectives that emerge from in-depth interviews, offering a more profound understanding of the human experience within the digital dating landscape. In summary, this qualitative study provides an in-depth exploration of the evolving nature of dating culture in the digital age, emphasizing the role of dating apps in shaping a new normal for modern relationships. By focusing on interviews, the research offers a rich and nuanced understanding of digital dependency's impact on interpersonal connections, contributing to the ongoing discourse on the intersection of technology, human psyche and romance.

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