Raghav Johar
Indus International School Bangalore

MLA 8
Johar, Raghav. "COUNTRY SPECIFIC MARKETING STRATEGY FOR MULTINATIONAL CORPORATIONS; CASE STUDY OF MCDONALDS AND COCA-COLA: AN IN-DEPTH STUDY." Int. j. of Social Science and Economic Research, vol. 9, no. 4, Apr. 2024, pp. 1247-1261, doi.org/10.46609/IJSSER.2024.v09i04.025. Accessed Apr. 2024.
APA 6
Johar, R. (2024, April). COUNTRY SPECIFIC MARKETING STRATEGY FOR MULTINATIONAL CORPORATIONS; CASE STUDY OF MCDONALDS AND COCA-COLA: AN IN-DEPTH STUDY. Int. j. of Social Science and Economic Research, 9(4), 1247-1261. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i04.025
Chicago
Johar, Raghav. "COUNTRY SPECIFIC MARKETING STRATEGY FOR MULTINATIONAL CORPORATIONS; CASE STUDY OF MCDONALDS AND COCA-COLA: AN IN-DEPTH STUDY." Int. j. of Social Science and Economic Research 9, no. 4 (April 2024), 1247-1261. Accessed April, 2024. https://doi.org/10.46609/IJSSER.2024.v09i04.025.

References

[1]. Bornschier, V. (1980). Multinational corporations and economic growth. Journal of Development Economics, 7(2), 191–210. https://doi.org/10.1016/0304-3878(80)90004-8
[2]. Brancu, L., &Bibu, N. (2014). The impact of multinational companies on the employment in Romania. Procedia: Social &Behavioral Sciences, 124, 186–193. https://doi.org/10.1016/j.sbspro.2014.02.476
[3]. Britannica money. (2024, April 1). https://www.britannica.com/money/The-Coca-Cola-Company
[4]. Ferdausy, S. (2009). Impact of multinational corporations on developing countries. Researchgate.
[5]. Foley, C. F., Wessel, D., & Hines, J. R. (2021, April 20). Multinational corporations in the 21st century. Brookings. https://www.brookings.edu/articles/multinational-corporations-in-the-21st-century/
[6]. GfG. (2023, July 12). Multinational corporations concept, stages and forms, reasons for growth, and criticism. GeeksforGeeks. https://www.geeksforgeeks.org/multinational-corporations-concept-stages-and-forms-reasons-for-growth-and-criticism/
[7]. Hans, V. B. (2020). Multinational corporations - a study. ResearchGate. https://www.researchgate.net/publication/339135390_Multinational_Corporations_-_A_Study
[8]. Kapadia, S. (2022, October 27). How MNCs would drive India’s vision of a developed nation. https://www.ey.com/en_in/tax/how-mncs-would-drive-indias-vision-of-a-developed-nation
[9]. Karam, A. (2013). Cultural Impact on Brand: A Case Study on Coca Cola’s Cultural Issues in India. Researchgate.