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Title:
AN IN-DEPTH STUDY ON THE ROLE OF MARKETING STRATEGY IN HARNESSING THE PASSION FOR FOOTBALL INTO A PROFITABLE BUSINESS VENTURE WITH SPECIAL REFERENCE TO INDIA

Authors:
Aarnav Agarwal and Meera Malhan

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Aarnav Agarwal and Meera Malhan
Singapore International School

MLA 8
Agarwal, Aarnav, and Meera Malhan. "AN IN-DEPTH STUDY ON THE ROLE OF MARKETING STRATEGY IN HARNESSING THE PASSION FOR FOOTBALL INTO A PROFITABLE BUSINESS VENTURE WITH SPECIAL REFERENC

References

[1]. Baxter. (2008). 1) Ergonomics of Play and Leisure; M Baxter, 2008, Elsiver. Elsiver
[2]. Khasnis. (2021). Policy implementation in Indian Olympic sport: exploring the potential for policy transfer Urvi Khasnis. Taylor and Francis.
[3]. Lavalette, T.(2021),India’s Governing Body Is Getting Richer By The Billions, But Cricket Globally Is Not Benefiting. Forbes.Khasnis. (2021). Policy implementation in Indian Olympic sport: exploring the potential for policy transfer Urvi Khasnis. Taylor and Francis.
[4]. Malhotra. (2021). The Evolving Face of Cricket, Braving One Challenge at a Time Dhiraj Malhotra. ISB.
[5]. Mantri. (2013). India Football: The Rising Billion April 2013 Conference: Soccerex Global Forum 2013At: Manchester Authors: Amit Mantri. Researchgate.
[6]. Naha. (2021). Cricket at the beginning of the long twenty-first century Souvik NahaORCID Icon &D. Taylor and Francis.
[7]. Vasudev. (2020). ndian Premier League -cricket, entertainment or business?? Researchgate

ABSTRACT:
The paper analysed the growth of Football over the last few decades, and how it has become one of the most popular sports in the world. Its viewership has increased manifold resulting in a lot of money entering this arena. The impact of marketing strategy concerning to the sport was analyzed in great depth. It has now become an extremely profitable business venture. Large numbers of football clubs have mushroomed all over the world including India. But not all are successful ventures. Analysis of the reasons for the above was attempted in the course of the paper.

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