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Title: TO IDENTIFY A B2C OPPORTUNITIES FOR COMPASS GROUP WHICH IS B2B COMPANY
Authors: Mannat Kaur
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Mannat Kaur Amity International Business School, Noida
MLA 8 Kaur, Mannat. "TO IDENTIFY A B2C OPPORTUNITIES FOR COMPASS GROUP WHICH IS B2B COMPANY." Int. j. of Social Science and Economic Research, vol. 6, no. 6, June 2021, pp. 1817-1834, doi.org/10.46609/IJSSER.2021.v06i06.015. Accessed June 2021. APA 6 Kaur, M. (2021, June). TO IDENTIFY A B2C OPPORTUNITIES FOR COMPASS GROUP WHICH IS B2B COMPANY. Int. j. of Social Science and Economic Research, 6(6), 1817-1834. Retrieved from doi.org/10.46609/IJSSER.2021.v06i06.015 Chicago Kaur, Mannat. "TO IDENTIFY A B2C OPPORTUNITIES FOR COMPASS GROUP WHICH IS B2B COMPANY." Int. j. of Social Science and Economic Research 6, no. 6 (June 2021), 1817-1834. Accessed June, 2021. doi.org/10.46609/IJSSER.2021.v06i06.015.
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Abstract: B2B marketing differs substantially from the marketing of consumer goods or services since the purchasers themselves don't utilize the items or services. In contrast to consumer markets, where the people who purchase products and services directly consume, the essence of business markets is the consumption of particular companies. This work is based on this key idea that has major consequences for organizational purchasers' satisfaction for marketing strategies and associated programs. The buying methods used to buy products and services is another key component of B2B's marketing. Decisions are taken relatively rapidly in consumer markets, the amount of risk is modest, at least for common products, and the focus is mostly on the emotional components of a purchase. Potential risks are typically fairly significant in B2B marketplaces; thus, choices take far longer and involve far more individuals. The type and manner of connection between organizations therefore relies on an awareness of the demands of individual consumers and the willingness to offer and exchange information.

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